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AGENCY:
The Agency is an independent strategic & creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers.
SERVICES
Our key strengths are strategic brand building, intuitive creative design and customer relationships. Finding the cultural truths about, or intersections between, product, consumer and business. We specialize in understanding cultural trends and building dialogues with consumers. As a result, we have made our clients brands part of our shared cultural influence.
As brands are accepted on this level they are infinitely more powerful.
PORTFOLIO
Dockers / Print & Collateral
Playing to the growing trend of Òcasual FridaysÓ and a general easing of office attire, the Dockers work conveyed the idea that khakis were appropriate for work, yet still looked good.
POM Wonderful / Outdoor
Given the task of introducing a whole new product in a competitive segment, this launch campaign comprised of outdoor, as well as national print, in-store signage and package hang tags.
Time-Life / CRM
Time-Life utilizes database marketing and customer relationships at the most advanced levels. The challenge of growing business and market share entailed CRM, database design, modeling & analytics, cross promotional tactics, continuity management, channel metrics, on all media channels, including Direct Mail, Website, Print, DRTV, Telemarketing, and email.
Discovery Channel / Integration
Leveraging the growth potential of internet entrenched companies; Discovery launched not only a major web initiative but also introduced complete marketing integration across their full line of divisions and business channels. We envisioned and launched a complete integrated database and marketing platform that immersed the following media and business lines into a comprehensive business model. Catalogs, integrated website & webstore, TV, Retail, Loyalty Programs, Direct Mail, Print, DRTV, Web, Email campaigns.
Phillips Publishing / Customer Lifespan and Lifetime value
Publishing a large volume of newsletters and an even wider variety of backend continuity products presented and optimization challenge for Phillips. Revitalizing their database, analytics and metrics allowed them to understand the impact of tactics, communications and incentives. This in turn allowed for customer lifetime value optimizations. The following media channels and services were optimized; Direct Mail, print, telemarketing, fax subscriptions, acquisition, retention, incentives, surveys and continuity management.
BIOGRAPHY
John Meyer : Partner, The Agency, Inc.
John Meyer is internationally recognized for his award winning work at Hal Riney, Y&R, Deutsch, DDB, FCB and other leading ad agencies. He is a top talent with keen instincts and a resounding track record of product success stories.
His strategic initiatives, dynamic energy and powerful creative for Levis, Apple, Sony, Mitsubishi and other global clients prove it again and again.
Jack Speyer : Partner, The Agency, Inc.
For the last 15 years, Jack has created and implemented strategic plans and developed consumer relationships with some of the most recognizable brands in the world, Time-Life, Discovery Channel, DirecTV, Mitsubishi and Virgin. Throughout his career, Jack has led the marketing vision across media and mediums to create true integration at all levels of branding, marketing, and customer relationships. Jack brings a true holistic vision to marketing and marketing communications that ensures integrity throughout the full consumer experience.
In 2002, John and Jack founded The Agency. A place where they could unleash and share their collective advertising and marketing experience that spans a diverse field of categories, industries and media. They have a unique management style with a select group of clients.
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